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Episode 284: The Black Hole of Legal Marketing Strategy
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In this episode, Molly dives into the common pitfalls law firms face in their marketing efforts. She deciphers the "soul-sucking black hole" of legal marketing where resources are drained with minimal accountability or visibility of results. She emphasizes the importance of clear, documented strategies that align with the firm's marketing objectives, ensuring every effort, from social media to community outreach, is accounted for.
Key Takeaways:
- A significant number of law firms lack a centralized and strategic marketing plan, resulting in wasted resources and inefficiency.
Basic tools like Excel, Trello, and Asana can be effectively used to organize and document marketing strategies and actions.
A clear, written strategy can transform marketing meetings by providing structure and accountability.
Strategic project management is crucial for turning brainstorming sessions into actionable marketing plans.
An end-of-year goal for law firms should be to have a measurable marketing strategy that tracks ROI and growth.
Quote for the Show: "You don't need a complex technology. Don't use it as an excuse. You just need a written plan." - Molly McGrath
Links:
Website: https://hiringandempowering.com/
LinkedIn: https://www.linkedin.com/company/hiring&empoweringsolutions/
Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/
Get Fix My Boss Book: https://amzn.to/3PCeEhk
Ways to Tune In:
Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N
Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599
Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH
Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw
Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions
YouTube - https://youtu.be/OU9sD6ASRls
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