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Episode 36 - How to Use Digital Ads During Times of Rising Interest Rates
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As interest rates rise, the demand for mortgage products is going down. Naturally that's going to drive up the costs of conversions around mortgage products when it comes to pay-per-click ads. The FI GROW team discusses how to navigate:
- Less people searching for mortgages
- Rise of cost for these PPC campaigns
- Filtering past low quality leads
Given these increased rates and costs of acquisition, tune in for best practices on maximizing the lead quality from your digital ad campaigns.
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