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How to build a product universe: tactics of product-led branding
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What do Banana Republic, McDonald’s, and a 1,800-year-old Japanese shrine have in common?
By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.
In this episode, Rei and Ana explore product pyramids of different brands, and how they grew through smart product-led branding.
Related Links:
- The growth of a Japanese shrine: https://open.substack.com/pub/reiinamoto/p/rethinking-rebranding?r=2e839v
- McDonald’s example: https://www.mcdonalds.com/ae/en-ae/anime-campaign.html
- How to build a product universe: https://andjelicaaa.substack.com/p/how-to-build-a-product-universe
Follow Ana here:
- Newsletter "The Sociology of Business"
- New book "Hitmakers: How Brands Influence Culture"
Follow Rei here:
- Rei's LinkedIn
- Newsletter "The Intersection"
- Rei's global innovation firm I&CO
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