S2E3 Kiss Vs. Bite - How much impression is too much?

Hot Off The Press Podcast

If you’re a printer, you’ve probably heard varying opinions about how much impression is too much. It’s a hot debate in the letterpress community and a topic we both feel strongly about! We’ll talk about our thoughts, of course, as well as some of the conversations and opinions (both valid and just amusing) we’ve seen.

How paper affects it (cotton vs. cardstock), what kind of form you’re printing with (type vs. photopolymer) and what type of press you’re using all come into play when considering how much impression you’ll want to see. Overall, the most important consideration? What YOU and your clients want to see!

“If I wanted no impression, I would have ordered it offset.”