S6E8 - Cracking the (QR) Code

Hot Off The Press Podcast

In this week’s episode we’re talking about something a little different… Modern technology!

While century old equipment is usually what we’re discussing on the pod, this week we’re changing it up a bit and discussing some newer technology. We’ve encountered a growing number of requests for this little tool in the wedding stationery industry, as well as on print items in general, so we thought it would be fun for all of us to learn a little more about it.

So tune into this week’s episode to learn all about QR codes! Their origin, how they work, and what you’ll need to know in order to make sure when you print one, it scans smoothly. We also touch on NFC chips, which are seeing an increase in paper popularity too. Whether you’re a wedding stationer (or planner) looking to make the RSVP process as smooth as silk, or a business who wants to ensure their print collateral stays accurate for the long term, this info will be relevant to many!