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127: A Conversation with Etch Design Group, Stephanie Nelson & Jessica Nelson redefined their partnership
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Shaun and Rebecca sit down with Stephanie Nelson and Jessica Nelson from Etch Design Group, a full-service design studio. Stephanie and Jessica share their journey from colleagues to co-founders and how their unique skills and deep trust have allowed them to build a successful business. They also talk about harnessing the power of AI to streamline their design process and push the boundaries of their creativity.
In this episode, they discuss:
- How Stephanie & Jessica met and started Etch Design Group
- How they divide responsibilities in their business
- The importance of communication and mutual support in their partnership
- Building their team gradually, starting with interns and eventually hiring full-time employees as their business grew
- Managing a remote team, trusting their team, and giving them autonomy
- Their fears and misconceptions about AI and embracing and exploring its potential
- AI’s impact on creativity, ethics, and control
- How they use AI to improve their efficiency, creativity, and profitability
- Why they prefer hourly billing and the pros and cons of using a flat rate
- Using AI for design inspiration, visualization, and rendering
- The potential of AI to transform the design industry
- Different AI tools designers can use to enhance their business operations
- Details of their live webinars to help people with various AI tools and techniques
Mentioned:
KBIS: https://kbis.com/
Follow Etch Design Group: https://www.instagram.com/etchdesigngroup/
Check out Etch Design Group online: https://etchinteriordesign.com/
Hear more from Jessica & Stephanie on their podcast: https://podcasts.apple.com/us/podcast/100-lunches/id1727481441
It’s time to discover AI for Interiors online: https://aiforinteriors.com/
Follow them on Instagram: https://www.instagram.com/aiforinteriors/
Check out their podcast: https://podcasts.apple.com/us/podcast/ai-for-interiors/id1734103554
AI Tools Mentioned:
Gemini: https://gemini.google.com/
ChatGPT: https://chat.openai.com/
Midjourney: https://www.midjourney.com/home
Prome AI: https://www.promeai.pro/
Listen back to Crystal Bright in Episode 125 for how she uses AI in her business
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