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Is Clearing really relevant for PBSA, what's shifted this year and long-term strategies
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In our first episode for series 2 of Housed Sarah, Dan and Deenie had a lot to discuss. With Clearing finished for 24/25 the trio digest how this period has looked for the sector and what operators could be doing to stop it being such a 'panic' time of year.
The episode covers:
➡ The importance of pricing, proposition and marketing strategies all year round
➡ The big drop in international students
➡ How properties more premium in nature are not being sold
➡ Customer service and the need for operators to staff correctly during Clearing
➡ How students are voting with their feet and are voting on value
➡ The use of current databases and CRM during Clearing
➡ The need for operators to target parents in their campaigns, especially during Clearing
➡ Predictions for next year.
This episode of Housed is sponsored by Miru Visuals - Specialising in creating stunning property videos that make listings stand out from the crowd and add value to brands. Check them out here: Construction Marketing | Miru Visuals | London
*Correction - UCAS take around 60% of international undergraduate applications to UK universities so a slightly more complete picture than mentioned.
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