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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Housing our New Zealand
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Content provided by Thomas Simonson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Simonson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
A podcast addressing key policy, research and technology topics that impact the supply and quality of housing in New Zealand. The central question asked is "what should every Councillor know about...."
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6 episoade
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Manage series 2566242
Content provided by Thomas Simonson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Simonson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
A podcast addressing key policy, research and technology topics that impact the supply and quality of housing in New Zealand. The central question asked is "what should every Councillor know about...."
…
continue reading
6 episoade
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Housing our New Zealand
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1 What should every councillor know to address New Zealand’s growing homeless population 40:27
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Stephanie McIntyre addresses the following questions: 1. What is homelessness and why is it important to address? 2. What is the historical setting for homelessness in New Zealand? 3. How other nations and communities address the issue today? 4. What is the path forward for New Zealand's communities? Stephanie’s commitment is to end homelessness by thoroughly understanding, gathering evidence about and implementing practical solutions to address the complex issues that underlie homelessness in New Zealand. Stephanie champions the establishment of ‘harm reduction’ housing as a bold, yet highly effective, accommodation option for the most vulnerable homeless population. Premising her practical and operational experience, Stephanie has a Master’s in Reflective Social Practice from London Metropolitan University She can be contacted at: director@dcm.org.nz…
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Housing our New Zealand
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1 What every Councillor should know about New Zealand's growing socio-economic imbalance and resulting impacts on housing security (Kay Saville-Smith) 28:20
28:20
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Kay Saville-Smith discusses, among other issues: 1. Why does egalitarianism matter in general and particularly for councils? 2. What is affordable housing and why is it important for councils? 3. Are there barriers to meet housing needs such as stereotypes and sense of entitlement amongst different social groups or generations? 4. What can councils do? Kay is a sociologist and director at CRESA, specialising in applied social research and evaluation in housing, public policy and community development. Kay has undertaken extensive research into housing markets, housing demand, retirement villages, accessible housing, sustainable housing, the residential built environment and neighbourhood build environments. Kay is committed to and a successful provider of public good research. She has led a number of public good science funded programmes, including: Life When Renting: Enabling Older People's Independence in the Tenure Revolution; Finding the Best Fit: Housing, Downsizing, and Older People in a Changing Society; and the Architecture of Decision-making funded by the Building Better Homes Towns and Cities National Science Challenge. In 2018 Kay was made a Member of the NZ Order of Merit for Services to Older People's Research and Housing Research. She is currently appointed to the Ministerial Advisory Group on Housing and Urban Development and is a trustee for the Marlborough Sustainable Housing Trust. Previously she has been a council member for the Lifetime Design Foundation Council, a member of the Ministerial Advisory Committee on Warm Homes and a member of the Office for Senior Citizens' Independent Advisory Group Reviewing the Positive Ageing Strategy. Kay can be reached at 04 3845 921 and at kay@cresa.co.nz www.goodhome.co.nz www.cresa.co.nz…
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Housing our New Zealand
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1 What every Councillor should know about prefabricated housing (with Pamela Bell) 44:12
44:12
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Among other topics, Pamela Bell will cover: 1. a definition of prefabrication and how is it used in the NZ built environment, 2. what market analysis tells us about acceptance of prefabricated housing, 3. sectors that would benefit most from prefabricated housing 4. what can councils do - provided market demand - to incentivise uptake, and 5. the environmental benefits of prefabricated housing. Pamela Bell, founder and former CE of PrefabNZ Inc, Ms Bell currently works as an Innovation Consultant, BRANZ Board Member and Endeavour Assessor for MBIE, among many other roles. She can be reached at www.pamelabell.nz…
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Housing our New Zealand
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1 What every Councillor should know about contemporary papakāinga on whenua Māori (with Jade Kake) 31:17
31:17
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Jade Kake will discuss, among other issues: 1. the definition of contemporary papakāinga, 2. why councils should approach papakāinga housing different from other kinds of housing, and 3. highlight international stories/examples of indigenous housing, and how the information is applicable to New Zealand Jade Kake is an architectural designer, housing advocate and researcher. She has experience working directly with Māori land trusts and other Māori organisations to realise their aspirations, particularly around papakāinga housing and marae development, and in working with mana whenua groups to express their cultural values and narratives through the design of their physical environments. She is the author of the book "Rebuilding the Kāinga Lessons from Te Ao Hurihuri", and host of the podcast Indigenous Urbanism. In 2019, Jade held a writers’ residency at the Michael King Writers Centre. She can be reached at jade@matakohe.org.nz and greater detail or her organisation can be found at https://www.matakohe.org.nz/…
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Housing our New Zealand
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1 What every Councillor should know about inclusionary zoning and affordable housing (Scott Figenshow) 19:10
19:10
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Scott Figenshow will discuss, among other issues: 1. what “historically” New Zealanders have thought about affordable housing and previous approaches to the issue 2. the definition of “inclusionary zoning”, affordable housing and other key terms 3. if inclusionary housing were successfully implemented around the country, what could New Zealand look like in the next 10-20 years? 4. the biggest barriers to affordable housing? 5. what can councils do to increase affordable housing? Scott has 25 years’ experience in the community housing sector. He has experience in roles with non-profits, government and the private sector. Scott is experienced in policy development and its implementation, including inclusionary zoning and shared ownership. Further, he has experience in combining non-profit and market housing developments and working on affordable housing issues with private developers. Scott can be reached at 021 061 9664 and at director@communityhousing.org.nz…
LGNZ has developed a podcast to bring interview experts from across disciplines to inform Councillors about key issues underpinning the planning and delivery of housing. This is because housing is a significant issue for all councils. We need to get housing right for the sake of our communities’ social and economic futures. Unaffordable housing is having a negative impact on local economies, discretionary household expenditure and social well-being. This means addressing matters of supply, how social and community housing needs are met and the importance of healthy homes. Underpinning the issue is the need for appropriate funding and financing.…
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