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Maura Mitchell | How I Tested Women Led Micro Businesses
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Maura Mitchell, a lawyer and MBA, shares her work at the Women's Business Development Center, helping micro businesses test their assumptions and scale. She guides entrepreneurs through a process of testing their early ideas using the Lean Startup Method and the business model canvas.
Mitchell emphasizes the importance of market research and customer discovery interviews to validate assumptions and find product-market fit. She also highlights the value of accountability and mentorship in helping entrepreneurs navigate the early stages of their businesses.
Mitchell's work includes supporting a retail incubator and coaching and education businesses. She envisions expanding her impact by providing connections and facilitating collaboration among entrepreneurs.
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