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Playlisting and Digital Strategies for Artists With Songular’s Sam Lee

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Manage episode 290313174 series 2676484
Content provided by Chartmetric and Chartmetric: Music Analytics for the New Music Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chartmetric and Chartmetric: Music Analytics for the New Music Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, we talk to the Founder and Director of London-based firm Songular, Sam Lee. We discuss streaming playlist strategies to grow your audience, how TikTok may or may not be for every artist, and how music data may be important, but at the end of the day, it's better if #ArtistsBeArtists (Songular's hashtag)

According to Songular’s website: “We amplify creative voices through forward-thinking digital services.
Songular is an independent music company that empowers fearless artists through strategic streaming campaigns. Our approach is artist-first and data-driven: this means that our bespoke campaigns are shaped by the stories our artists have to tell, and we use data to link the strategy to the story.” Songular’s roster includes Joji, Bakar, Young T & Bugsey, Zara Larsson, and Flume. Previously, Lee has served as a Music Editor for Deezer, a Radio Plugger, and in his earliest days, a Broadcast Assistant for the BBC and regular contributor to British culture outlet, NME.

Connect with Sam via LinkedIn or Songular's Instagram.

  continue reading

160 episoade

Artwork
iconDistribuie
 
Manage episode 290313174 series 2676484
Content provided by Chartmetric and Chartmetric: Music Analytics for the New Music Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chartmetric and Chartmetric: Music Analytics for the New Music Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, we talk to the Founder and Director of London-based firm Songular, Sam Lee. We discuss streaming playlist strategies to grow your audience, how TikTok may or may not be for every artist, and how music data may be important, but at the end of the day, it's better if #ArtistsBeArtists (Songular's hashtag)

According to Songular’s website: “We amplify creative voices through forward-thinking digital services.
Songular is an independent music company that empowers fearless artists through strategic streaming campaigns. Our approach is artist-first and data-driven: this means that our bespoke campaigns are shaped by the stories our artists have to tell, and we use data to link the strategy to the story.” Songular’s roster includes Joji, Bakar, Young T & Bugsey, Zara Larsson, and Flume. Previously, Lee has served as a Music Editor for Deezer, a Radio Plugger, and in his earliest days, a Broadcast Assistant for the BBC and regular contributor to British culture outlet, NME.

Connect with Sam via LinkedIn or Songular's Instagram.

  continue reading

160 episoade

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