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A Deep-Dive into the Digital Agency-Partner Persona, w/ Greg Portnoy and John Florey
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Today’s episode is a deep-dive into the agency-partner persona.
Our guests:
John Florey, CEO of SAMA Labs a performance marketing agency partnered with platforms like Klaviyo and Attentive Mobile. They’ve spent the last 7 years assisting clients in growth with their tech partners involved throughout. John knows growth with partnerships, and was brought into Attentive’s partner program by Greg a few years ago, so he’s the perfect guest for the show.
Greg Portnoy, Former VP of Partnerships at Attentive Mobile and Hawke Media, now COO of Live Recover, and an agency-partnerships verteran, is our partnerships expert for this call because he found/onboarded John at Attentive.
In today’s discussion you will learn:
- How agencies should look at “Partnerships” as a growth engine
- How can agencies diversify their partners in order to quantify true growth
- Qualifying and deciding on the partner track to pursue with each new tech
- How to select / prioritize your partners
- How can platforms mitigate favoritism
- Dealing with the competition between partners
- What is a optimistic and realistic partnerships strategy for an agency
- Speaking to the an agency without a partnerships manager - their CEO is your POC
- Some of the ways to break into this type of an agency who is busy and has a competing solution as a partner
- Outreach tactics
- Co-marketing-only partnerships
- And we end on non-compete clause pro
Resources:
Sendoso - The leading sending platform.
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.
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