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How a Category-Leading Product creates Partnerships-Sourced Wins by Enabling Power Partners
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With me today is Anca Bujor, Head of Biz/Dev and Strategic Partnerships at Unbounce. And one of the few dedicated landing page services agency founders Nic Scalice, CEO of Earnworthy.
I invited these two onto this season of Make Them Famous to chat about how an already Category-Leading product like Unbounce generates success from partners like Nic who would promote the product with or without the partner program. It’s scenario all top of their class products have to understand so this podcast is for those great products out there.
What we’ll learn from this episode is:
- How to get agencies to focus more on the revenue they could make on your solution.
- How Anca splits up her partner activities between her active, inactive and net new partners.
- Changing the narrative around your “tool” to turn it into the basis of a scalable service platform.
- The pie chart of enablement components.
- What makes Nic continue to want to call himself a “partner” of any of the tools he uses.
- What is valuable to see in a partner newsletter from the partners’ POV.
- Partner communication best practices - frequency, type, Slack, newsletters, recurring…
- How Nic works between client referrals, tracked links, and PRM.
- Product aspects tied to partnerships - branding, sub-accounts…
- The future for Anca’s partnerships agenda.
- Nic’s advice to partner teams.
Our sponsors:
Sendoso - The leading sending platform.
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.
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