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How to attract and retain top digital agency solutions partners w/ Blend Commerce
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Welcome back partnerships people! Alex Glenn here, your host of Make Them Famous - the only podcast bringing you true insights from both sides of the partnership equation.
Today’s episodes comes to you because of a linkedin post from the founder of a top ecommerce agency stressing the importance of incentivizing partners for retention - not just referrals.
I’m privileged to be able to interview Adam Pearce, CEO of Blend Commerce, and his co-founder and CVO Peter Gardner who posted to linkedin and caught my attention.
These two operate a killer fast-growing Shopify Plus agency focused on customer experience design with notable partners - Klaviyo, Octane Ai, and Gorgias.
Peter and Adam receive 6-10 partnership requests per day.
So, we aim this episode on finding out what they will reply and spend valuable resources on, as well as:
- The genesis of their current best partnerships
- What about those make them the best
- If you cannot bring referrals, what can you bring that’s valuable
- How Adam and Peter interpret a new tech outreach for partnership from cold outreach
- What’s critical for tech teams to understand when reaching out to a new agency
- Why they doubled down on Shopify Plus certification recently
- What resource allocations went into that, a similar
- Difference between a low-referral-frequency thought leader expert implementation agency and a high-referral shop that does a ton of quick business and can be a pure referral partner
- Value of going deeper into an accreditation / certification with a tech platform
- Risks included for the agency when deciding
- When to sign contracts, and when you should
A must listen for any partner team having trouble with outreach or enablement of service provider partners...
Resources:
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.
Partnerhub - for finding and managing your partnerships.
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