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How to GTM with strategic marketing agencies - Simon Data & Power Digital
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How do you find, activate and enable your top-tier GTM agency partners?
That’s the million-dollar question for robust platforms like Simon Data. To find out, I asked their new, but successful VP of Partnerships Sharice Siegel to the podcast along with one of her new GTM agency partners - Alex Bauer, Head of Strategic Partnerships at Power Digital.
Listen to this episode if you are after what we call “Power Partners” - those you GTM with and who build strong service offerings on top of your solution.
The three of us discuss:
- Core pillars of a CDP’s partner program
- Where agencies fit into their strategy
- How to quickly bucket partners by key value opportunity
- Points to understand around Power Digital’s agency persona
- How Simon Data develops persona’s ideal for GTM strategy
- Finding those agencies who sell to CMO’s
- When and why Alex ignores most “partnerships” outreach messages
- What Alex / Power Digital prepares with their chosen GTM partners
Resources:
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.
Partnerhub - for finding and managing your partnerships.
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