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Part 2: How to Successfully Launch your Agency-to-SaaS Partnership, w/ Albert Daily from Cella
Manage episode 312489284 series 3236589
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Albert Daily is Director, Strategic Solutions & Partnerships at Cella agency.
Albert talks in great detail about how important it is to set those expectations up front with potential partners to ensure they are a good fit. There is no need to put pressure on something that might not be a successful partnership so it's important to understand each other’s businesses, goals, and overall mutual fit between your two offerings.
“If it's not a give and take then what is the value in our partnership?”
Sections:
[00:03:03] Intro to Albert / Cella
[00:06:48] Why partner with Stensul
[00:10:23] Enablement assets provided by Stensul
[00:15:05] Co-marketing
[00:18:16] Bringing Cella / Stensul into deals
[00:20:53] Generating revenue from partner channels
[00:23:53] Their stack
Resources:
Sendoso - The leading sending platform.
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.
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