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Top 8 Questions I get asked about Partner Programs and Partner Enablement
Manage episode 312489282 series 3236589
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This is a new type of episode I believe will be appreciated.
In it, I spend 30 minutes answering the 8 [loaded] questions I get asked the most around channel partner programs and partner enablement:
- What are the most attractive partner incentives in order?
- Do commissions matter?
- Can a poor product still win partnerships over a superior product?
- Do agencies or tech companies “Need” a partner manager to succeed in creating a partner program?
- When do we "need" a PRM?
- What minimum criteria does a partner need to possess to be ready for partner operations?
- How can I ensure ROI from co-marketing with partners?
- How can agencies and SaaS effectively co-sell together?
I hope you enjoy this. Please give me feedback: alex@partnerprograms.io or:
- For tech companies: in the Partner Programs Collective as a post to the news feed.
- For Agencies: in the Agency-Partners Collective as a post to the news feed.
Resources:
Sendoso - The leading sending platform.
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.
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