How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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How to Get a Meeting With Anyone
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Content provided by Stu Heinecke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu Heinecke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
What if that impossible-to-reach person wasn’t so impossible to reach after all? Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. In this podcast, Heinecke asks a simple question to each of his guests: “When you absolutely must break through to someone of great importance, someone who’s nearly impossible to reach, how do you do it?” You’ll hear strategies and tactics from Heinecke and his guests that have resulted in response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. You’ll also learn plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence. This podcast should be required listening for every enterprise sales team.
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77 episoade
Marcați toate (ne)redate ...
Pagina seriei•Feed
Manage series 2390894
Content provided by Stu Heinecke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu Heinecke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
What if that impossible-to-reach person wasn’t so impossible to reach after all? Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. In this podcast, Heinecke asks a simple question to each of his guests: “When you absolutely must break through to someone of great importance, someone who’s nearly impossible to reach, how do you do it?” You’ll hear strategies and tactics from Heinecke and his guests that have resulted in response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. You’ll also learn plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence. This podcast should be required listening for every enterprise sales team.
…
continue reading
77 episoade
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