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How Much Should You Niche Down in Your Equestrian Marketing?
Manage episode 450352845 series 3577525
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You want to grow your horse business, so that means you should be talking to more people in your marketing, right?
Yes, but ... talking to more of the “right” people is the key.
If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re getting them but they aren’t the people you love working with or are best-suited to help. Therefore, they don’t stick around—or they do, but it’s not a great experience for either of you.
The reality is that you’re not for everyone—and, that's okay. This is why your marketing will be most effective when you make the decision to niche down so you can market to your best-fit audience.
In this episode, you’ll discover why niching down is a non-negotiable for your horse business. Plus, you’ll learn 3 benefits of niching down in your equestrian marketing.
Show Notes (AKA “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/155
🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success
🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins
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