))
#239: The Art of Influence: Reframing Narratives for Complex B2B Sales Success
Manage episode 403359850 series 3424408
Content provided by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
💰 Get FREE access to the tactics used by the fastest-growing b2b brands
In this episode, you're going to learn:
- The difference between a story and a narrative
- How to create a narrative to influence the buying committee
- and where AI fits into the whole sales process.
Resources referenced:
- Connect with Micahel Margolis on Linkedin
- Visit storiedinc.com
- Check out the book 10x Storied
- Maven Course: Narrative Change
Connect with your hosts:
- Connect with Luigi Prestinenzi on Linkedin
- Connect with David Fastuca on Linkedin
About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
252 episoade
Distribuie
