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Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Differentiation: How To Stand Out
Manage episode 415334272 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusing on brand, taking a polarizing stance, being radically transparent, and leveraging personal brands. Laja emphasizes that differentiation is a CEO-level problem and that companies must build their vision around being unique rather than simply copying competitors.
Chapter Markers:
00:00:00 - Introduction
00:01:00 - MarTech landscape and sameness
00:02:30 - Differentiating beyond features
00:05:00 - Competing to be unique
00:07:15 - Limited consideration sets
00:09:00 - Commitment to differentiation
00:10:15 - Three types of standout brands
00:13:00 - Eight traits of commodity brands
00:15:00 - Personal brands for differentiation
00:17:30 - Strategies from "Differentiate or Die"
00:20:15 - Jillion down on what works
00:20:45 - Differentiation as a CEO problem
My links:
X: https://twitter.com/peeplaja
LinkedIn: https://www.linkedin.com/in/peeplaja/
Personal site: https://peeplaja.com/
Wynter: https://wynter.com/
Speero: https://speero.com/
CXL: https://cxl.com/
88 episoade
Distribuie
Manage episode 415334272 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusing on brand, taking a polarizing stance, being radically transparent, and leveraging personal brands. Laja emphasizes that differentiation is a CEO-level problem and that companies must build their vision around being unique rather than simply copying competitors.
Chapter Markers:
00:00:00 - Introduction
00:01:00 - MarTech landscape and sameness
00:02:30 - Differentiating beyond features
00:05:00 - Competing to be unique
00:07:15 - Limited consideration sets
00:09:00 - Commitment to differentiation
00:10:15 - Three types of standout brands
00:13:00 - Eight traits of commodity brands
00:15:00 - Personal brands for differentiation
00:17:30 - Strategies from "Differentiate or Die"
00:20:15 - Jillion down on what works
00:20:45 - Differentiation as a CEO problem
My links:
X: https://twitter.com/peeplaja
LinkedIn: https://www.linkedin.com/in/peeplaja/
Personal site: https://peeplaja.com/
Wynter: https://wynter.com/
Speero: https://speero.com/
CXL: https://cxl.com/
88 episoade
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Similar cu How to Win podcast with Peep Laja
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
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…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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