Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Landing Bigger Clients - with UserGems' Christian Kletzl
Manage episode 382378415 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Summary
This week on How To Win: Christian Kletzl of UserGems, champion tracking software for sales. You'll hear the process they went through to find the product their clients were willing to pay for, how they make themselves appear bigger than they are, and more.
Key Points
00:30 - Appearing larger by using ads, content, LinkedIn, conferences
01:00 - Pivoting multiple times before finding product-market fit
01:30 - First customer paying $50k, taking 3 months to get second
02:15 - Becoming workflow company based on customer feedback
03:00 - Enabling workflows with routing, notifications, messaging
04:15 - Going sales-led to getting feedback and sales quickly
05:00 - Moving upmarket for better economics
06:30 - Creating more value like selling furniture over lumber
07:30 - Getting Salesforce access to enabling workflows
09:00 - Pushing workflow steps to driving success
12:00 - Workflow products having better retention
13:30 - Hitting $1M revenue in 12-18 months
14:15 - Clipboard Health pivoting successfully
16:00 - Testing crazy versions when growth stalling
19:00 - Appearing bigger through LinkedIn, ads, case studies
22:15 - Focusing on use case despite competitors
23:45 - Building moat with brand recognition and revenue impact
25:15 - Saying no to unfit customers
Mentioned:
Christian Kletzl's LinkedIn
UserGems
My Links:
88 episoade
Distribuie
Manage episode 382378415 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Summary
This week on How To Win: Christian Kletzl of UserGems, champion tracking software for sales. You'll hear the process they went through to find the product their clients were willing to pay for, how they make themselves appear bigger than they are, and more.
Key Points
00:30 - Appearing larger by using ads, content, LinkedIn, conferences
01:00 - Pivoting multiple times before finding product-market fit
01:30 - First customer paying $50k, taking 3 months to get second
02:15 - Becoming workflow company based on customer feedback
03:00 - Enabling workflows with routing, notifications, messaging
04:15 - Going sales-led to getting feedback and sales quickly
05:00 - Moving upmarket for better economics
06:30 - Creating more value like selling furniture over lumber
07:30 - Getting Salesforce access to enabling workflows
09:00 - Pushing workflow steps to driving success
12:00 - Workflow products having better retention
13:30 - Hitting $1M revenue in 12-18 months
14:15 - Clipboard Health pivoting successfully
16:00 - Testing crazy versions when growth stalling
19:00 - Appearing bigger through LinkedIn, ads, case studies
22:15 - Focusing on use case despite competitors
23:45 - Building moat with brand recognition and revenue impact
25:15 - Saying no to unfit customers
Mentioned:
Christian Kletzl's LinkedIn
UserGems
My Links:
88 episoade
Alle episoder
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Similar cu How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
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continue reading
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