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Is SEO Dead? (SEO in 2026)

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Manage episode 523372183 series 3328123
Content provided by Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

“SEO is dead” has been a running joke for over a decade - but heading into 2026, the debate feels louder than ever. With AI search, shrinking Google traffic, zero-click results, TikTok discovery, Amazon reviews, Reddit research, and AI assistants reshaping how people find information, the real question isn’t whether SEO is dead… it’s what SEO has become.

In this episode, Matt and Mike break down the new world of search in 2025/2026 - where users bounce between Amazon, Reddit, TikTok, YouTube, Google, and AI tools before making a purchase. We explore how platforms are stealing traditional website traffic, why “zero-click search” doesn’t mean zero opportunity, how brands build trust across multiple ecosystems, and why your website still matters more than it seems.

SEO isn’t dying - Google-only SEO is. Discover what “Search Everywhere Optimization” really looks like and how developers, creators, and business owners can adapt their strategy for 2026 and beyond.

Show Notes: https://www.htmlallthethings.com/podcast/is-seo-dead-seo-in-2026

Powered by CodeRabbit - AI Code Reviews: https://coderabbit.link/htmlallthethings

Use our Scrimba affiliate link (https://scrimba.com/?via=htmlallthethings) for a 20% discount!! Full details in show notes.

  continue reading

448 episoade

Artwork
iconDistribuie
 
Manage episode 523372183 series 3328123
Content provided by Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

“SEO is dead” has been a running joke for over a decade - but heading into 2026, the debate feels louder than ever. With AI search, shrinking Google traffic, zero-click results, TikTok discovery, Amazon reviews, Reddit research, and AI assistants reshaping how people find information, the real question isn’t whether SEO is dead… it’s what SEO has become.

In this episode, Matt and Mike break down the new world of search in 2025/2026 - where users bounce between Amazon, Reddit, TikTok, YouTube, Google, and AI tools before making a purchase. We explore how platforms are stealing traditional website traffic, why “zero-click search” doesn’t mean zero opportunity, how brands build trust across multiple ecosystems, and why your website still matters more than it seems.

SEO isn’t dying - Google-only SEO is. Discover what “Search Everywhere Optimization” really looks like and how developers, creators, and business owners can adapt their strategy for 2026 and beyond.

Show Notes: https://www.htmlallthethings.com/podcast/is-seo-dead-seo-in-2026

Powered by CodeRabbit - AI Code Reviews: https://coderabbit.link/htmlallthethings

Use our Scrimba affiliate link (https://scrimba.com/?via=htmlallthethings) for a 20% discount!! Full details in show notes.

  continue reading

448 episoade

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