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Web News: Should You Be on Every Platform in 2026?

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Manage episode 521774081 series 3328123
Content provided by Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this edition of Web News, we dig into one of the biggest marketing debates heading into 2026: should you try to be on every platform? With SEO shifting beyond Google, brands are reevaluating how they show up across Reddit, X, Instagram, TikTok, YouTube, and everywhere else people search for answers.

We break down when it makes sense to focus on a single platform, when multi-platform posting actually pays off, and why “being everywhere” isn’t always the optimal strategy. From content formats to audience behaviour, we explore what really matters as platforms evolve and fragmentation continues across the web.

Show Notes: https://www.htmlallthethings.com/podcast/should-you-be-on-every-platform-in-2026

  continue reading

446 episoade

Artwork
iconDistribuie
 
Manage episode 521774081 series 3328123
Content provided by Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this edition of Web News, we dig into one of the biggest marketing debates heading into 2026: should you try to be on every platform? With SEO shifting beyond Google, brands are reevaluating how they show up across Reddit, X, Instagram, TikTok, YouTube, and everywhere else people search for answers.

We break down when it makes sense to focus on a single platform, when multi-platform posting actually pays off, and why “being everywhere” isn’t always the optimal strategy. From content formats to audience behaviour, we explore what really matters as platforms evolve and fragmentation continues across the web.

Show Notes: https://www.htmlallthethings.com/podcast/should-you-be-on-every-platform-in-2026

  continue reading

446 episoade

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