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The Retail Industry Expanding in a Global Market
Manage episode 348781350 series 3224090
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See Powerpoint Presentation www.slideshare.net/DonnaZeller1 Current data, from sources such as the Wells Fargo International Business Indicator, identify that understanding 'doing business' in another country will gain importance. However, retailers successful in their home country, are challenged, and sometimes fail, when expanding in the global market. The overall objective of this article is to fill some of the gap in research on the strategies used by retailers in their globalization of their 'brick and mortar' stores. The purpose is to identify the strategies that contribute to their successes / failures in this effort.
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