How to Not Screw Up Pricing For Your Startup

Idea to Startup

Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

3M ago 25:04

MP3•Pagina episodului

Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently.

00:34 Intro
02:00 Taco Bell Pricing
03:16 Forks and The Freakin’ Super Bowl
05:02 Stubbing Your Toe on Reality
09:00 Smooth Jazz
09:34 Four Places to Find Margin
11:19 Margin Comes After Pain
13:09 Margin Comes From Removing the Worst Part of a Painful Process
14:11 Margin Comes From a Status Level Jump
14:50 Margin from Specificity and Problem Language
16:35 Basketball Lesson Pricing
19:08 Pay Yourself First
22:56 The End - My Son Loves to Dance

226 episoade

#Entrepreneur #Business #Marketing #Brian Scordato #Brian Scordato | Tacklebox #Customer #Startup #Accelerator #Entrepreneurship #New York Entrepreneurs #Acquisitions #Nyc Startups