Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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148#: Marketing to Software Engineers, with Karl Hughes
Manage episode 306736824 series 2301296
Content provided by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Are you part of the cultural world your audience lives in?
This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their own culture. We discuss the marketer as a sociologist, Maslow's hierarchy of marketing needs, Sacagawea, and being immersed or part of a culture enough to communicate your message as one of them.
Karl is a former software engineer and CTO turned writer. He's currently the CEO of Draft.dev where he leads a team of 120+ writers, editors, and content specialists to produce technical content for technology companies who want to reach software developers.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episoade
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Manage episode 306736824 series 2301296
Content provided by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Are you part of the cultural world your audience lives in?
This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their own culture. We discuss the marketer as a sociologist, Maslow's hierarchy of marketing needs, Sacagawea, and being immersed or part of a culture enough to communicate your message as one of them.
Karl is a former software engineer and CTO turned writer. He's currently the CEO of Draft.dev where he leads a team of 120+ writers, editors, and content specialists to produce technical content for technology companies who want to reach software developers.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episoade
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Similar cu If You Market
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
…
continue reading
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…
continue reading
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…
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…
continue reading
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…
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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