Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group

IMpulse - The Influencer Marketing Podcast

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies.

Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts!

We cover the following touchpoints:

• Aaron’s hot controversial take on influencer marketing
• Influencer marketing from the lens of small and big brands
• The role of authenticity and trust in influencer marketing
• The evolution of influencer marketing
• Defining use cases for influencer marketing, brand visibility vs ROI
• The rise of virtual and AI-driven influencers
• How small brands can get started in influencer marketing

Aaron has over 20 years of marketing experience and is a results-driven, highly motivated professional. His track record of developing successful strategies, managing C-level client relationships, and maximising ROI speaks for itself. Aaron employs a mix of smart data and engaging creatives to best meet his client's needs and objectives.

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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so

Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.

Check out the three most downloaded episodes:

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
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