))
ITV Uses AI to Make TV Ads Affordable for Small Businesses!
Manage episode 443989010 series 3562174
Content provided by Andrew Davis and Chris Branch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Davis and Chris Branch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the In A Nutshell podcast, Andrew Davis discusses ITV's new generative AI platform that aims to help small and medium-sized enterprises (SMEs) create high-quality TV ads at a fraction of the cost. He explores the implications of this innovation for SMEs, the challenges of storytelling in advertising, and the potential for a new era in TV advertising accessibility. The conversation emphasizes the importance of compelling storytelling alongside visual quality in creating effective advertisements.
…
continue reading
253 episoade
Distribuie
