Mind The Innovation Gap with Colby Joyner | 2024 NADA Show

In The Dirt with ASOTU

Join Kyle Mountsier and Paul J Daly as they sit down with Colby Joyner, VP of Marketing and Strategy at Cavender Auto Group. In this insightful episode, Colby delves into the challenges and aspirations shaping automotive marketing today. He emphasizes the need for a unified technology platform, lamenting the complexity and inefficiencies caused by numerous software solutions. Colby also shares his vision for 2024, focusing on clarity within the organization and the industry. He advocates for clear communication, setting realistic benchmarks, and the importance of organizational health. Throughout the conversation, Colby's passion for data-driven decision-making and his pursuit of innovative solutions shine through, offering valuable insights for automotive professionals.

0:00 - Intro

0:28 - Colby's views on technology and marketing in the auto industry

1:24 - The quest for a unified technology platform in automotive

2:50 - Colby's prediction on the timeline for achieving a unified platform

3:38 - The importance of data in marketing and setting benchmarks

4:32 - Colby's approach to defining and achieving benchmarks

5:26 - The significance of clarity and organizational health in 2024

6:33 - Colby's hope for clarity and organizational harmony in the auto industry

7:40 - Closing thoughts and appreciation for Colby Joyner's insights

Colby Joyner is the VP of Marketing and Strategy at Cavender Auto Group

This interview was brought to you by Lotlinx: https://lotlinx.com/

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