The Great Enterprise Software Shake-Up

Inbound Marketing & Sales

Corporate spending on OpenAI's generative artificial intelligence (AI) is growing, with companies increasingly investing in chatbots and other conversational AI. This spending is often coming at the expense of other types of software, such as enterprise applications and non-AI cloud services. While some companies are using AI to create lower-cost versions of existing enterprise apps, others are wary of replacing existing software entirely due to the complexity of integrating AI into their systems. Overall, AI is becoming a significant component of corporate IT budgets, leading to a reallocation of spending and potentially disrupting the enterprise software market.