Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
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Content provided by HoneyBook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HoneyBook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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49: Unhinged marketing: Here to stay or on its way out? Learnings from HoneyBook & Planoly’s social media managers
Manage episode 414596306 series 3570691
Content provided by HoneyBook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HoneyBook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Over the past few years brands that we know and love have become more edgy and even unhinged in their marketing strategies—but what is unhinged marketing?
Unhinged marketing leans into bolder, unconventional strategies to connect with your audience, from trending memes to funny brand voices, this type of strategy goes against the grain when it comes to traditional marketing. Is unhinged marketing a sustainable strategy when it comes to growing our business?
In this episode, we’re joined by social media managers Gabby Connacher of HoneyBook and Danielle Townsley of Planoly, where we sat down for an honest conversation about whether or not unhinged marketing is here to stay, along tips for independent business owners on how we can show up more boldly in our own marketing.
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.
Connect with the guests
- HoneyBook: honeybook.com
- HoneyBook’s Instagram: instagram.com/honeybook
- Planoly: planoly.com
- Planoly’s Instagram: instagram.com/planoly
Connect with the host
- Website: podcast.honeybook.com
- Instagram: instagram.com/honeybook
- Instagram: instagram.com/akuakonadu_
Hosted on Acast. See acast.com/privacy for more information.
70 episoade
Distribuie
Manage episode 414596306 series 3570691
Content provided by HoneyBook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HoneyBook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Over the past few years brands that we know and love have become more edgy and even unhinged in their marketing strategies—but what is unhinged marketing?
Unhinged marketing leans into bolder, unconventional strategies to connect with your audience, from trending memes to funny brand voices, this type of strategy goes against the grain when it comes to traditional marketing. Is unhinged marketing a sustainable strategy when it comes to growing our business?
In this episode, we’re joined by social media managers Gabby Connacher of HoneyBook and Danielle Townsley of Planoly, where we sat down for an honest conversation about whether or not unhinged marketing is here to stay, along tips for independent business owners on how we can show up more boldly in our own marketing.
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.
Connect with the guests
- HoneyBook: honeybook.com
- HoneyBook’s Instagram: instagram.com/honeybook
- Planoly: planoly.com
- Planoly’s Instagram: instagram.com/planoly
Connect with the host
- Website: podcast.honeybook.com
- Instagram: instagram.com/honeybook
- Instagram: instagram.com/akuakonadu_
Hosted on Acast. See acast.com/privacy for more information.
70 episoade
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Similar cu Independent Business
Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
…
continue reading
Welcome to "The Growth Gear with Tim Jordan," a podcast where business meets high velocity. We're about finding that pivotal Growth Gear – your own monumental shift that redefines your business journey by exploring a wide range of topics, including the rise of new brands, the intricacies of digital marketing, the power of a motivated mindset, and sophisticated strategies for today's marketplaces. Join us on "The Growth Gear" and embrace the momentum. It's more than growth – it's about achiev ...
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continue reading
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continue reading
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Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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