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PodPros: Podcast Sponsorship Strategies- Attract Brands and Monetize Your Show | Danielle Desir Corbett
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcast advertising in India. In this deep-dive episode, your host Roshni Baronia talks to Danielle Desir Corbett, podcast marketing coach and host of the top-rated 4x grant-funded affordable luxury travel and personal finance podcast, The Thought Card.
Danielle shares that the secret to building an extraordinary network with influential brands is through conferences and events. Attending these gatherings allows podcasters to meet new people and new brands. They serve as a platform to meet their potential partners and create connections that can be further pursued.
She also talks about the story of how she started her travel podcast and how she niched down to a topic as a podcaster.
Some noteworthy points from Danielle:
- Lean into whatever you have, be it social media or newsletter, to establish your podcast versus starting from scratch and really splintering off your concentration.
- Take a step back and ask if you are interested in brand deals and podcast sponsorships for the right reason. Ask yourself if you truly and intrinsically have an interest in pursuing the brand marketing income stream.
- Prepare yourself with respect to whether you are able to and willing to invest a certain amount of time, effort, and patience to hang in there for over a year to get a yes from a brand.
Top quote from Danielle Desir Corbett:
“Once you sign a contract and you deliver it, reach out to them again and ask them if there is a project you can work on again. Make sure to reach out to everyone you have worked with in the past.”
Listen to the entire episode as Roshni and Danielle discuss the vast scope of monetizing podcasts through brand sponsorships and how to connect the podcast audiences to the brand in a nurturing and value-first way.
About the guest
Podcasting since 2018, Danielle Desir Corbett is a podcast marketing coach and host of the top-rated 4x grant-funded affordable luxury travel and personal finance podcast, The Thought Card. She has been a guest on nearly 200 podcasts and is a sought-after speaker at popular podcasting conferences such as Podcast Movement, She Podcasts LIVE, Podfest, and more. As the founder of WOC Podcasters (Women of Color), Danielle is passionate about connecting Women of Color podcasting creatives and professionals to resources and opportunities that will empower their podcasting journey.
Website:- http://www.danielledesir.com
Linkedin:- https://www.linkedin.com/in/danielledesir/
Insta Handle:- @thedanielledesir
FREE GIFT FROM DANIELLE
Podcast Media Kit Checklist: https://www.subscribepage.com/podmediakit
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