Artwork

Content provided by Gordon Glenister. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gordon Glenister or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

S8 Ep9: The Real Impact Of The TikTok Ban - 170m Users Ft. Jonathan Futa

27:38
 
Distribuie
 

Manage episode 462302293 series 2816827
Content provided by Gordon Glenister. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gordon Glenister or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode we talk with Jonathan Futa who is a co-founder of Group RFZ, a research firm specialising in influencer marketing measurement. His primary focus is utilising the latest technology to develop new products and methodologies. Prior to starting Group RFZ, Jonathan worked on political and corporate campaigns around the world managing ad testing and strategic research projects. Group RFZ conducted research into users and creator knowledge around the pending TikTok Ban due to come into place on the 19th January 2025. We talk in detail about the impact on the 170 million users and the billions of advertising revenue at stake as well as the millions of companies that will lose sales revenue as a result. The concerns over national security with the Chinese owners Byte Dance we discuss and the emerging Rednote platform. if you want to find out more follow Jonathan on LinkedIn do so here https://www.linkedin.com/in/jonathanfuta/

  continue reading

163 episoade

Artwork
iconDistribuie
 
Manage episode 462302293 series 2816827
Content provided by Gordon Glenister. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gordon Glenister or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode we talk with Jonathan Futa who is a co-founder of Group RFZ, a research firm specialising in influencer marketing measurement. His primary focus is utilising the latest technology to develop new products and methodologies. Prior to starting Group RFZ, Jonathan worked on political and corporate campaigns around the world managing ad testing and strategic research projects. Group RFZ conducted research into users and creator knowledge around the pending TikTok Ban due to come into place on the 19th January 2025. We talk in detail about the impact on the 170 million users and the billions of advertising revenue at stake as well as the millions of companies that will lose sales revenue as a result. The concerns over national security with the Chinese owners Byte Dance we discuss and the emerging Rednote platform. if you want to find out more follow Jonathan on LinkedIn do so here https://www.linkedin.com/in/jonathanfuta/

  continue reading

163 episoade

Toate episoadele

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință

Listen to this show while you explore
Play