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šŸ”’ Navigating Market Shifts with Purpose

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Manage episode 456419552 series 2602548
Content provided by Jenny Melrose: Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Melrose: Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Subscriber-only episode

Starting a business from scratch can be as daunting as it is exhilarating. What if your path to entrepreneurial success doesn't require a complete overhaul but rather a strategic pivot? In this episode, I recount my own journey of transformation with my second venture, Jenny Melrose Side of Things, where I harnessed my existing expertise in marketing and took a sharp right-hand turn instead of a full 360-degree spin. By sharing insights on the power of identifying your passion and honing in on a specific niche, I guide you through the mental shift from merely creating content to crafting a solution that authentically resonates with your audience's needs.
Join me as we explore the nuances of understanding your target audience through meticulous market research and the importance of adapting to a rapidly changing digital landscape. Whether you're an aspiring entrepreneur or looking to breathe new life into an existing business, learn how to construct a compelling web of content around a unique product or service. Let's redefine your strategy and ensure that your business not only stands out but also serves as the perfect solution your community has been waiting for.

ā€¦   continue reading

479 episoade

Artwork
iconDistribuie
 
Manage episode 456419552 series 2602548
Content provided by Jenny Melrose: Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Melrose: Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Subscriber-only episode

Starting a business from scratch can be as daunting as it is exhilarating. What if your path to entrepreneurial success doesn't require a complete overhaul but rather a strategic pivot? In this episode, I recount my own journey of transformation with my second venture, Jenny Melrose Side of Things, where I harnessed my existing expertise in marketing and took a sharp right-hand turn instead of a full 360-degree spin. By sharing insights on the power of identifying your passion and honing in on a specific niche, I guide you through the mental shift from merely creating content to crafting a solution that authentically resonates with your audience's needs.
Join me as we explore the nuances of understanding your target audience through meticulous market research and the importance of adapting to a rapidly changing digital landscape. Whether you're an aspiring entrepreneur or looking to breathe new life into an existing business, learn how to construct a compelling web of content around a unique product or service. Let's redefine your strategy and ensure that your business not only stands out but also serves as the perfect solution your community has been waiting for.

ā€¦   continue reading

479 episoade

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