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Instagram Updates: January 2025

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Manage episode 463793986 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, I recommend paying attention to recent Instagram updates and/or announcements of whats to come:

A Vertical Grid - LINK (and our Sircle document here) - ALREADY LIVE ON IG

  • Posts on your grid are now vertical instead of square, and Instagram’s added an editing tool so people can adjust their thumbnails to the new grid size

2025 Algorithm Priorities - LINK

  • At a high level, there are two types of ranking on Instagram:

    • Connected reach (accounts that follow you)

    • Unconnected reach (accounts that don’t yet follow you)

  • For both, the top three signals that matter most for ranking are:

    • Watch time

    • Likes

    • Sends (shares)

  • So when looking at your insights, pay close attention to average watch time, likes per reach, and sends per reach

  • One nuance: likes are slightly more important for connected content, and sends are slightly more important for unconnected content

Edits App - LINK

  • Instagram is launching a new video creation app that includes editing, insights, project management capabilities, a better-quality camera, and the ability to share drafts with friends

  • It’s a full suite of creative tools

    • There will be a dedicated tab for inspiration, another for keeping track of early ideas

    • A much higher-quality camera

    • All the editing tools you’d expect

    • The ability to share drafts with friends and other creators

    • If you decide to share your videos on Instagram — powerful insights into how those videos perform

Highlights Tab - LINK

  • Looking to move highlights into the grid and add them as a tab

Grid Control - LINK

  • Building a tool so you can re-order your entire grid and make it whatever you want

  • Adding the ability to post directly to your grid, in case you want to bypass feed entirely

  continue reading

665 episoade

Artwork
iconDistribuie
 
Manage episode 463793986 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, I recommend paying attention to recent Instagram updates and/or announcements of whats to come:

A Vertical Grid - LINK (and our Sircle document here) - ALREADY LIVE ON IG

  • Posts on your grid are now vertical instead of square, and Instagram’s added an editing tool so people can adjust their thumbnails to the new grid size

2025 Algorithm Priorities - LINK

  • At a high level, there are two types of ranking on Instagram:

    • Connected reach (accounts that follow you)

    • Unconnected reach (accounts that don’t yet follow you)

  • For both, the top three signals that matter most for ranking are:

    • Watch time

    • Likes

    • Sends (shares)

  • So when looking at your insights, pay close attention to average watch time, likes per reach, and sends per reach

  • One nuance: likes are slightly more important for connected content, and sends are slightly more important for unconnected content

Edits App - LINK

  • Instagram is launching a new video creation app that includes editing, insights, project management capabilities, a better-quality camera, and the ability to share drafts with friends

  • It’s a full suite of creative tools

    • There will be a dedicated tab for inspiration, another for keeping track of early ideas

    • A much higher-quality camera

    • All the editing tools you’d expect

    • The ability to share drafts with friends and other creators

    • If you decide to share your videos on Instagram — powerful insights into how those videos perform

Highlights Tab - LINK

  • Looking to move highlights into the grid and add them as a tab

Grid Control - LINK

  • Building a tool so you can re-order your entire grid and make it whatever you want

  • Adding the ability to post directly to your grid, in case you want to bypass feed entirely

  continue reading

665 episoade

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