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Instagram Updates Metrics to Focus Creators on Views
Manage episode 433675162 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article.
Highlights:
- Instagram metrics are shifting focus from followers and likes to reach.
- Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count.
- Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories).
- Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stories.
- Insights will now feature a “Views” icon, replacing metrics like “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.”
- Repeat views of content will be counted, similar to how plays and replays are counted for reels.
- The change aims to shift focus from follower counts due to the evolving behavior of Instagram users.
- Over 50% of posts in the IG feed are now shown through Meta’s AI recommendations, not from profiles users follow.
665 episoade
Distribuie
Manage episode 433675162 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article.
Highlights:
- Instagram metrics are shifting focus from followers and likes to reach.
- Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count.
- Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories).
- Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stories.
- Insights will now feature a “Views” icon, replacing metrics like “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.”
- Repeat views of content will be counted, similar to how plays and replays are counted for reels.
- The change aims to shift focus from follower counts due to the evolving behavior of Instagram users.
- Over 50% of posts in the IG feed are now shown through Meta’s AI recommendations, not from profiles users follow.
665 episoade
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Similar cu Inner Sircle
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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