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EP205: How Retailers Are Doing Marketing Automation, SMS & Loyalty, with Voyado Regional VP UKI
Manage episode 381510882 series 2581854
The marketing automation space is quite crowded with tech, and we like to showcase as many of the leading vendors as possible to help you decide which platforms are relevant.
In this episode we sit down with Voyado to focus on their multichannel marketing and loyalty product, Engage. We explore what type/size of business the product suits, with examples of well known brands using Engage.
We look at the market view, exploring how quickly SMS usage is growing and how this varies across different sectors/verticals.
Then we dive into personalisation and loyalty, discussing what types of personalisation can be realistically achieved and what loyalty techniques are most used by Voyado's ecommerce customers.
Tune in for practical industry and product insights from Karl Stone, an experienced ecommerce technologist.
245 episoade
EP205: How Retailers Are Doing Marketing Automation, SMS & Loyalty, with Voyado Regional VP UKI
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 381510882 series 2581854
The marketing automation space is quite crowded with tech, and we like to showcase as many of the leading vendors as possible to help you decide which platforms are relevant.
In this episode we sit down with Voyado to focus on their multichannel marketing and loyalty product, Engage. We explore what type/size of business the product suits, with examples of well known brands using Engage.
We look at the market view, exploring how quickly SMS usage is growing and how this varies across different sectors/verticals.
Then we dive into personalisation and loyalty, discussing what types of personalisation can be realistically achieved and what loyalty techniques are most used by Voyado's ecommerce customers.
Tune in for practical industry and product insights from Karl Stone, an experienced ecommerce technologist.
245 episoade
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