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How Sun-Maid Reinvigorated Its Brand

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Content provided by Stephen Gnoza and Forbes Councils. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Gnoza and Forbes Councils or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Forbes Business Council member Steve Bowen, CEO of Maine Pointe returns to the podcast for a discussion with Harry Overly, CEO of Sun-Maid. They discuss the brand strength of the iconic red box of raisins, overcoming complacency in product development, improving internal collaboration and, of course, how a focus on end-to-end supply chain management drives innovation, product development, and profitability.

  continue reading

80 episoade

Artwork
iconDistribuie
 
Manage episode 256999347 series 2414196
Content provided by Stephen Gnoza and Forbes Councils. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Gnoza and Forbes Councils or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Forbes Business Council member Steve Bowen, CEO of Maine Pointe returns to the podcast for a discussion with Harry Overly, CEO of Sun-Maid. They discuss the brand strength of the iconic red box of raisins, overcoming complacency in product development, improving internal collaboration and, of course, how a focus on end-to-end supply chain management drives innovation, product development, and profitability.

  continue reading

80 episoade

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