It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Trends vs Fads: How to Stop Looking Like Everyone Else
MP3•Pagina episodului
Manage episode 451996357 series 2966630
Content provided by EDITED. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EDITED or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Thanks to social media, new trends are emerging on a daily basis – so how do you avoid falling into the trap of looking like everyone else?
This week, Grace Hill sits down with foresight researcher and strategist Elodie Marteu to unpack why she claims trends are bu*!$h*&!
Elodie explains the difference between trends and fads, methods brands can employ to maintain uniqueness, and why micro trends might be fuelling a Gen Z identity crisis.
For more insights, head to our resource section on edited.com
Hosted on Acast. See acast.com/privacy for more information.
81 episoade
MP3•Pagina episodului
Manage episode 451996357 series 2966630
Content provided by EDITED. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EDITED or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Thanks to social media, new trends are emerging on a daily basis – so how do you avoid falling into the trap of looking like everyone else?
This week, Grace Hill sits down with foresight researcher and strategist Elodie Marteu to unpack why she claims trends are bu*!$h*&!
Elodie explains the difference between trends and fads, methods brands can employ to maintain uniqueness, and why micro trends might be fuelling a Gen Z identity crisis.
For more insights, head to our resource section on edited.com
Hosted on Acast. See acast.com/privacy for more information.
81 episoade
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