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Scaling Hyper-Growth Startups with Lena Shenkarenko (Senior PMM @ Mavenoid)
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In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM.
Tune in to learn more about:
~ Difference between startups and scale-ups for a PMM
~ Characteristics of a great founding PMM
~ One thing to avoid as a PMM
Timestamps
- (00:00) - Intro
- (02:00) - How Lena got into product marketing?
- (08:04) - Characteristics of a great founding PMM of a hyper-growth startup?
- (14:50) - Difference between startup and scale-up for a PMM.
- (24:05) - Mistakes first-time PMMs make at early-stage startups.
- (28:56) - Learnings from today's episode
- (29:19) - Lena's advice for PMMs to succeed.
- (30:35) - Outro
Follow Lena Shenkarenko:
On LinkedIn: https://www.linkedin.com/in/shenkarenko/
Mentioned in the Episode
Mavenoid - https://www.mavenoid.com/
React.js Agency for Startups - https://reactsquad.io/
The SaaS Operator Newsletter - https://earlynode.com/subscribe/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
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