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22. How do I measure the ROI of Research?
Manage episode 451866452 series 3586202
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In this episode of Inside UXR, Drew and Joe tackle one of the most challenging questions in user research: how to calculate ROI. They explore why it’s so difficult to assign a dollar value to research, whether you’re in-house or at an agency, and share strategies to demonstrate the impact of your work. From discussing metrics like NPS and churn to navigating NDAs and counterfactuals, they offer practical insights for researchers at all levels. Tune in to learn how to showcase the value of UXR—even when the numbers feel elusive!
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Credits:
Art by Kamran Hanif
Theme music by Nearbysound
Voiceover by Anna V
26 episoade
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