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Empowering Data-Driven Decisions with Meritrust Credit Union's Growth Strategy Leaders
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In this episode, we sit down with Emily Stewart, Director of Digital Marketing and Data Analytics, and Leah Webb, Growth Analytics Manager, from Meritrust Credit Union. We explore their fascinating journeys into the field of data, starting from modest beginnings to becoming leaders in their roles. Emily and Leah share invaluable insights into the significance of problem-solving, maintaining strong vendor relationships, and cultivating a data-driven culture within their organization. We also discuss major digital transformation projects, like their custom CRM system and the creation of an engagement member metric. Tune in to get inspired by how data can drive both success and innovation in financial institutions.
00:00 Introduction and Excitement for the Interview
01:09 Meet the Guests: Emily Stewart and Leah Webb
02:26 Emily's Journey into Data Analytics
05:29 Leah's Path to Growth Analytics
07:39 Learning and Growing in Data Analytics
13:24 Challenges and Strategies in Digital Transformation
25:19 Building a Data-Driven Culture
34:49 Creating an Engaged Member Metric
39:31 Advice for Aspiring Data Analysts
44:09 Conclusion
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Insightly is brought to you by InfoFluency and Bondfire Strategy.
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