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What’s In A Brand - Part 2
Manage episode 395959017 series 3550268
Content provided by Doug Coombs, Executive Vice President, Chief Marketing Officer, SIAA, Doug Coombs, Executive Vice President, Chief Marketing Officer, and SIAA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Doug Coombs, Executive Vice President, Chief Marketing Officer, SIAA, Doug Coombs, Executive Vice President, Chief Marketing Officer, and SIAA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, "What's in a Brand? Part 2," we delve into SIAA’s own rebranding journey. Our guest, Matt Masiello, the Chief Executive Officer of SIAA, shares valuable insights on why SIAA decided to embark on this rebranding process and what it means for the Alliance. Join us as we explore how the new brand aligns with SIAA's mission, values, and commitment to evolving the independent agency distribution channel.
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