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The Blue Ocean

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Content provided by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game.

McModern | Coverager

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86 episoade

Artwork

The Blue Ocean

Insurance Happy Hour

12 subscribers

published

iconDistribuie
 
Manage episode 232181267 series 2082069
Content provided by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game.

McModern | Coverager

  continue reading

86 episoade

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