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Manage episode 444248674 series 2078064
Content provided by EMI Research Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMI Research Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome back to Intellicast! Matthew Alexander joins Brian Peterson again to discuss the latest news from the market research industry.
The episode kicks off with Brian and Matthews discussing the new partnership between BrandTrust and Protobrand. Matthew gives his perspective on what it could mean for the two organizations.
Next, the guys talk about the new long-term stake that Lac1 took in Ipsos. They speculate on what Ipsos could be using these new investment funds on.
The guys then get into a series of stories revolving around new AI tools launched across the industry. First, the guys discuss OpinionRoute's AI feature QC Flow. This leads to a deeper discussion about overall AI adoption among the general public. The guys compare it to the new Apple Intelligence and if that will increase the adoption of AI.
The second story Matthew and Brian touched on was Toluna's new synthetic data suite called HarmonAIze.
They then dive into new research from the World Federation of Advertisers that found that 8 in 10 multinational brand owners are concerned about how creative and media agency partners use generative AI on their behalf. This leads to a discussion on the potential ethical and legal risks of AI.
Lastly, Brian gives a shoutout to friend of the podcast, Katie Gross, on her promotion to President of Suzy.
Thanks for tuning in!
Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.
We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/
Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
278 episoade
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Manage episode 444248674 series 2078064
Content provided by EMI Research Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMI Research Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome back to Intellicast! Matthew Alexander joins Brian Peterson again to discuss the latest news from the market research industry.
The episode kicks off with Brian and Matthews discussing the new partnership between BrandTrust and Protobrand. Matthew gives his perspective on what it could mean for the two organizations.
Next, the guys talk about the new long-term stake that Lac1 took in Ipsos. They speculate on what Ipsos could be using these new investment funds on.
The guys then get into a series of stories revolving around new AI tools launched across the industry. First, the guys discuss OpinionRoute's AI feature QC Flow. This leads to a deeper discussion about overall AI adoption among the general public. The guys compare it to the new Apple Intelligence and if that will increase the adoption of AI.
The second story Matthew and Brian touched on was Toluna's new synthetic data suite called HarmonAIze.
They then dive into new research from the World Federation of Advertisers that found that 8 in 10 multinational brand owners are concerned about how creative and media agency partners use generative AI on their behalf. This leads to a discussion on the potential ethical and legal risks of AI.
Lastly, Brian gives a shoutout to friend of the podcast, Katie Gross, on her promotion to President of Suzy.
Thanks for tuning in!
Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.
We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/
Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
278 episoade
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Similar cu Intellicast
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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