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E032: Guerrilla Marketing at Tradeshows, Industry Event, Lightfair vs. LEDucation | Internal
Manage episode 415305184 series 3311411
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Ideoli Group orchestrated a remarkable showcase for their clients during LEDucation, a prominent industry tradeshow held in New York City. George Stroumboulis sits down with Chris Hartswick and Perry Karen from Ideoli Group to explore the realm of guerrilla marketing and how Ideoli Group harnessed its power to illuminate their presence at LEDucation. Ideoli Group astounded attendees by commandeering an executive conference room at the Midtown Hilton Hotel. They ingeniously transformed the space into an immersive exhibit, welcoming designers, distributors, specifiers, architects, and clients to immerse themselves in their groundbreaking products. Chris Hartswick and Perry Karen, divulge the strategic intricacies that underpinned this audacious endeavor. They illuminate Ideoli's unwavering commitment to excellence, always endeavoring to showcase the pinnacle of their offerings and team, setting themselves apart in a fiercely competitive industry landscape. Throughout the episode, listeners gain invaluable insights into the artistry and precision required to execute a triumphant guerrilla marketing campaign. From captivating design installations to engaging interactions with attendees, Ideoli Group demonstrates an unparalleled dedication to making a lasting impression at events like LEDucation.
Ideoli’s Website: www.ideoli.com
STREAM: www.stroumboulis.com/podcast/guerrilla-marketing-at-tradeshows-internal-episode-e032-podcast
ABOUT THE PODCAST: The Invigorate Your Business with George Stroumboulis podcast features casual conversations and personal interviews with business leaders in their respective fields of expertise. Crossing several industry types and personal backgrounds, George sits down with inspiring people to discuss their business, how they got into that business, their path to the top of their game and the trials and tribulations experienced along the way. New episodes weekly. https://www.stroumboulis.com/podcast
ABOUT THE HOST: George Stroumboulis is an entrepreneur to the core, having launched several ventures across multiple industries and international markets. Visit his website: https://www.stroumboulis.com/about-george-stroumboulis
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