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The rise of the Pumpkin Spice Latte

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Content provided by NPR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NPR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
It's been 21 years since Starbucks debuted the first pumpkin spice latte in 2003. Since then, it's become a cultural phenomenon greater than itself: it's shorthand for fall, for basicness, for femininity, and even for white culture. In this episode from last year, we explore why the PSL became so powerful — and how food trends garner so much meaning.
Host Brittany Luse chatted with Suzy Badaracco, food trend forecaster and founder of Culinary Tides, to discuss the $500 million dollar industry, and how little miss pumpkin spice has held on to her cultural power.
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933 episoade

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The rise of the Pumpkin Spice Latte

It's Been a Minute

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Manage episode 436564850 series 1463155
Content provided by NPR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NPR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
It's been 21 years since Starbucks debuted the first pumpkin spice latte in 2003. Since then, it's become a cultural phenomenon greater than itself: it's shorthand for fall, for basicness, for femininity, and even for white culture. In this episode from last year, we explore why the PSL became so powerful — and how food trends garner so much meaning.
Host Brittany Luse chatted with Suzy Badaracco, food trend forecaster and founder of Culinary Tides, to discuss the $500 million dollar industry, and how little miss pumpkin spice has held on to her cultural power.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
  continue reading

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