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5. When, Why and How to Rebrand with Kylie Hannaford
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Rebranding my company this year has been the best thing I’ve ever done for this business, … and not just for the obvious reasons like having a new look and feel that I’m in love with & really proud to share. Rebranding has transformed us from the inside-out; it’s sparked an amazing new energy internally, invigorated our team with a new sense of purpose, made our vision more crystal-clear than ever, attracted top new talent into our team, delighted and excited our existing clients and given us more momentum than ever as a company.
The entire rebranding process has confirmed what I already know to be true in the digital marketing world. And that is..
- The power of your brand lies in the story you share. And you are at the core of your story.
- Fresh, on-trend (but still unique) and bold marketing allows you to cut through the noise on socials. And - bright colours go a loooong way.
- Sometimes all it takes is a freshen-up to be seen by your ideal market and re-invigorate your team.
I am thrilled to be welcoming my amazing friend, business-big-sister, and the power behind our entire rebrand… Kylie Hannaford, Founder and Creative Director at Three Blocks Left, onto the Jampacked Podcast today.
Kylie was the mastermind behind our entire rebrand and working with her on what we now call Jampacked Agency was the most empowering, exciting and fulfilling experience.
Having been in the design industry for 20 years, Kylie has so much gold advice to offer on rebranding… in today’s episode we discuss why, when, and how to rebrand so that you not only retain your existing customers and brand awareness, but how to do it in a way that invigorates your community, team and most importantly…you.
You can find Kylie here:
Instagram: https://www.instagram.com/threeblocksleft/
Website: https://threeblocksleft.com.au/
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