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Outdated Marketing Practices You Can Stop Doing Immediately

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Manage episode 377081658 series 2390335
Content provided by Jane Hamill | Fashion Brain and Jane Hamill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jane Hamill | Fashion Brain and Jane Hamill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there and I'd like you to know what to do and what to skip. We cover:

  • posting on social media and the "old school" (and unprofitable) way people are still doing it
  • the mistake of "us too" branding even though it seems safer
  • Calvin Klein vs. Ralph Lauren and which one's kicking arse with engagement
  • the product photography that looks outdated right now
  • SEO - the slow and steady success of search engine optimization for ALL OF MY CLIENTS! Every single dang one (who bothers to do it)
  • can small fashion & jewelry brands just ignore Facebook altogether? (I know you want to...)
  • the highly curated Instagram feed -- good or bad?

Show Notes & Links: https://fashionbrainacademy.com/outdated-marketing/

Private Coaching with Jane - clarity, ccountability, action https://fashionbrainacademy.com/calendar/

  continue reading

297 episoade

Artwork
iconDistribuie
 
Manage episode 377081658 series 2390335
Content provided by Jane Hamill | Fashion Brain and Jane Hamill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jane Hamill | Fashion Brain and Jane Hamill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there and I'd like you to know what to do and what to skip. We cover:

  • posting on social media and the "old school" (and unprofitable) way people are still doing it
  • the mistake of "us too" branding even though it seems safer
  • Calvin Klein vs. Ralph Lauren and which one's kicking arse with engagement
  • the product photography that looks outdated right now
  • SEO - the slow and steady success of search engine optimization for ALL OF MY CLIENTS! Every single dang one (who bothers to do it)
  • can small fashion & jewelry brands just ignore Facebook altogether? (I know you want to...)
  • the highly curated Instagram feed -- good or bad?

Show Notes & Links: https://fashionbrainacademy.com/outdated-marketing/

Private Coaching with Jane - clarity, ccountability, action https://fashionbrainacademy.com/calendar/

  continue reading

297 episoade

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