))
#87 Cracking the Code of Experiential Marketing ROI with Brook Jay
Manage episode 379777106 series 2805921
Content provided by Jonny Ross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonny Ross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Unlock the mysteries behind experiential marketing and its ROI in this deep-dive episode with the luminary Brook Jay of All Terrain. With a knack for creating moments that matter, Brook shares her insights on crafting authentic experiences that resonate deeply with consumers.
🔍 Episode Highlights:
The Evolution of Experiential Marketing: From food and beverage festivals to hyper-targeted in-stadium experiences, discover how experiential marketing has evolved to cater to savvy and discerning consumers.
The Power of Authenticity: Brook stresses the value of authentic brand moments that connect with consumers without overwhelming them.
Integrating Experiential Early On: Dive into the pitfalls brands face when they leave experiential marketing as an afterthought. Discover why it should be part of the conversation from the get-go.
Case Study: Cosmopolitan of Las Vegas: Learn how All Terrain helped the Cosmopolitan Hotel boost its footfall in a unique and emotional manner, using in-flight experiences.
🛍️ Product Mentions:
- The Cosmopolitan of Las Vegas: A game-changer in the realm of hospitality, this brand managed to reshape the Las Vegas hospitality scene with its unique branding approach. Check it out here.
🔗 Relevant Links:
- All Terrain: This is where the magic happens. Dive deeper into the world of experiential marketing with Brook Jay's esteemed agency.
- Connect with Brook Jay on LinkedIn: If her insights struck a chord with you, feel free to reach out and pick her brain further.
- Jonny Ross' LinkedIn: Stay updated with the host's latest thoughts, strategies, and episodes.
🙏 Wrap-up:
A big thank you to Brook Jay for unraveling the intricacies of experiential marketing. Her depth of experience and passion for the craft shines through every anecdote and insight. Don't forget to hit that subscribe button for more enlightening episodes.
Tune in, learn, and elevate your brand's experiences. Until next time! ✌
TimeStamps
The secrets to measuring ROI in experiential marketing [00:01:20]
Brook Jay discusses the challenges of measuring ROI in experiential marketing and the importance of collaboration between sales, marketing, and agency teams.
Creating experiences that drive sales and customer loyalty [00:02:35]
Brook Jay explains how All Terrain ensures that their experiences not only create lasting memories but also drive sales and customer loyalty through promotional activities and tracking sales.
The misconception that experiential marketing has to be expensive [00:08:31]
Brook Jay debunks the misconception that experiential marketing has to be expensive and shares a successful campaign example that achieved strong KPIs without a massive spend.
The power of immersive brand experiences [00:12:31]
Discussion on the purpose and impact of experiential marketing in creating two-way interactions and driving word-of-mouth marketing and content generation.
The virtual launch of Ferrari Roma [00:14:21]
Explanation of how the COVID-19 pandemic forced a pivot from live experiences to a virtual launch of the Ferrari Roma, including the involvement of Adam Levine and Behati Prinsloo, and the success of the campaign.
Creating the ultimate Cheez-It road trip destination [00:19:02]
Details about transforming a local gas station into the Cheez-It Cheese Stop, the overwhelming response from snack lovers, and the massive online exposure and merchandise sales generated.
The power of an immersive experience [00:22:37]
Brook Jay shares a successful experiential marketing campaign that generated viral attention and over a billion impressions.
Creating strong emotional connections [00:24:11]
Brook Jay explains how All Terrain operates as cultural anthropologists and how understanding consumer behavior helps in creating emotional connections.
Driving loyalty through an in-flight experience [00:28:06]
Brook Jay discusses a successful campaign for the Cosmopolitan of Las Vegas, where in-flight gifts led to enduring loyalty and increased visits to the property.
LinkedIn and avid linking [00:33:33]
The speakers discuss their love for LinkedIn and their enthusiasm for connecting and dominating the platform.
Cracking the code of experiential marketing ROI [00:33:47]
The episode dives deep into dissecting the strategies, trends, and magical goings-on behind impactful experiential marketing campaigns.
Thank you and farewell [00:34:25]
The episode concludes with gratitude for the guest's time, appreciation for the discussion, and a reminder to subscribe and stay tuned for future episodes.
106 episoade
Distribuie
